MKTG was helping Arla to rebrand itself in spring 2014. The rebranding included a name change, launch of locally produced milk and new packaging designs. One of the tasks was to plan and organize a gala event, which would be the topic of every coffee table conversation during the following weeks and remembered for a long time.
The atmosphere of Arla Gala was constructed with massive live Arla visual elements that were projected to venue walls and the stage. The event included a four-course dinner, surprise artists and top-class performers.